About

So, who are we? Our story is compelling, and we're telling it because we hope that after reading it, you will not only want to visit us, but will feel far more confident and comfortable doing so. There was a time not long ago when people were more hesitant to buy from someone they didn't know. There were more towns, fewer cities, and townspeople knew one another. Word-of-mouth was the primary form of advertising, and for automobile retailers, reputation mattered. In fact, reputation was everything. People were unlikely to purchase a vehicle from a dealer unless their father or brother or aunt or workmate had already done so, and with a good experience. A vehicle would eventually need servicing, and parts, and there might not be another dealership of the same brand for miles. So, trust was necessary. Relationships were everything. These principles formed the backbone of the original Bustard Brothers Chevrolet-Oldsmobile-Buick dealership in Matheson, Northern Ontario (known these days as Black River-Matheson), about 9 hours north of Waterloo. The history of the Bustard Brothers dealership centers on family and loyalty, and helps to explain the atmosphere inside our dealership today. To know us is to know our history...