8 min read
How Car Commercials are Actually Made
Did you know, most of the time you are watching a car commercial you are watching a CGI'd version of that vehicle, superimposed onto a car rig? That rig is made by a company called The Mill and is called Blackbird. We take a look at what this rig can do and how it's customizable to the commercial they are shooting.
Blackbird-What it is
When watching a car television commercial or on a computer screen, the vehicle shown may not be the same as the one used during the production. This is because certain automotive advertisements feature Blackbird, a miniature car with no windows or side panels. The blackbird functions as a digital stunt car. You may be wondering how the Blackbird works and what technology it utilizes. Worry not. This article will shed light on this and many other features of the Blackbird.
This machine is a small digitalized stunt car used mainly in filming car commercials and films. This nascent electric machine appears to be enjoyable to drive, but it's a lot more remarkable than it seems. It is a fantastic creation of a company known as The Mill, which is a VFX creation production studio. When placing the actual bodywork during post-production, you can modify its width, wheelbase, suspension, and engine response. It has an onboard 360-degree camera to create the perfect projection of a real-life vehicle during production. Most vehicle commercials made in Canada that appear too good to be true most likely utilize this small machine.
The Blackbird is a machine that may be used in various ways. It was designed to swiftly modify the chassis to practically any car's exact length and width. It also has an electric engine and can be set to simulate acceleration curves and gear shifts of every Chevrolet, Dodge, and Ram vehicle out there. It similarly has adjustable suspensions that alter the vehicle's height, stiffness, and damping. This is to replicate typical driving characteristics.
Because this machine is used to simulate an actual car, things like realistic ground contact, motion dynamics, and shadows are some things that it captures during production. How does it do this? A fully customized realistic CG vehicle is integrated into it with 100% photo-realistic HDR visuals reflecting the environment on the car's body. Models, styling, colors, and accessories for vehicles can be introduced afterward, obviating the need to retake commercials for each location or audience.
In post-production of commercials or films, the vehicle utilizes CGI to match the exterior look of any desired car model. The Mill recently created an augmented reality tool that allows commercial directors to get a glimpse of what Blackbird's CGI looks like during filming. This machine has been used in a number of ads for Chevrolet and GMC.
How It Works
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Endless VR Options
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