The striking, ultra-efficient, and fully loaded 2024 Toyota Prius Prime XSE Premium 2.0L 4-Cylinder DOHC 16V FWD merges head-turning aerodynamic styling, exhilarating plug-in hybrid performance, cutting-edge cockpit technology, and premier cold-weather comfort designed for Canadian highways.Mechanical Performance: Advanced Plug-In Hybrid Powertrain and EV RangePowering the range-topping Prius Prime XSE Premium is an advanced 2.0-litre DOHC 16-valve 4-cylinder Hybrid Synergy Drive engine paired with a high-torque electric motor, generating a combined 220 horsepower. Power is delivered seamlessly to the front wheels via an Electronically Controlled Continuously Variable Transmission (eCVT). The high-capacity 13.6 kWh lithium-ion battery enables an electric-only driving range of up to 64 kilometres, allowing most daily commutes to be completed without using a drop of fuel. When operating in full hybrid mode, it yields an exceptional Canadian EnerGuide fuel rating of 4.5L/100km in the city and 4.7L/100km on the highway, alongside an overall combined rating of 1.8 Le/100km.Safety: Complete Toyota Safety Sense 3.0 Active SuiteConstructed on Toyota's low-centre-of-gravity TNGA-C platform, the 2024 Prius Prime XSE Premium provides top-tier occupant protection and advanced driver aid through standard Toyota Safety Sense 3.0 (TSS 3.0). Core active safety mechanisms include Pre-Collision System with Pedestrian and Bicycle Detection, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Full-Speed Range Dynamic Radar Cruise Control, Proactive Driving Assist, and Automatic High Beams. Security is further enhanced by Blind Spot Monitor with Safe Exit Assist, Front and Rear Parking Assist with Automatic Braking, Panoramic View Monitor, and 8 standard airbags.Technology: 12.3-Inch Toyota Multimedia Display and JBL Premium AudioThe futuristic digital cockpit features a massive 12.3-inch Toyota Multimedia touchscreen display supported by Drive Connect capabilities, cloud navigation, and "Hey Toyota" intelligent voice assistance. Standard wireless Apple CarPlay and Android Auto allow effortless mobile connectivity, paired with a JBL Premium 8-speaker audio system with Clari-Fi technology. Tech amenities include a 7-inch top-mounted digital instrument cluster display, a wireless smartphone charging pad, Digital Key capability, Smart Key System with Push Button Start, six USB-C charging ports, and an available Solar Glass Roof.Design and Interior: Aerodynamic Coupe Silhouette and Canadian Winter ReadinessExuding an aggressive, hammerhead-style front fascia, the XSE Premium trim features ultra-sleek LED headlights, continuous rear LED taillights, power liftback door, rain-sensing wipers, and dynamic 19-inch machine-finished alloy wheels. Inside, the luxurious cabin is dressed in SofTex synthetic leather-trimmed seating, 8-way power adjustable driver's seat with memory settings, and fixed glass roof. Engineered for harsh northern climates, standard cold-weather equipment includes heated front seats, ventilated front seats, heated rear seats, a heated leather-wrapped steering wheel, Remote Connect app-based climate control, dual-zone automatic climate control, and power heated side mirrors.Secure Your Confident Drive Today!The 2024 Toyota Prius Prime XSE Premium 2.0L FWD combines 220-hp plug-in power, 64-km EV range, TSS 3.0 safety, and luxury Canadian winter comfort. Experience this benchmark plug-in hybrid firsthand by scheduling a personalized consultation or visiting our showroom to take your test drive. Secure Your Confident Drive Today!