Three Guys From Calgary Reimagine Multi-Billion Dollar Digital Automotive Space

1 min read
HeyAuto receives 1.15 million in seed funding round

Emily MacKinnon

, Executive Assistant in
HeyAuto Showcase
Image by HeyAuto

CALGARY, Alberta - February 25, 2021

HeyAuto, Canada’s newest and fastest-growing automotive marketplace, has raised 1.15 million in seed rounds to propel growth in the digital automotive space within its second year of business: all led by three Calgarian entrepreneurs.

Looking to provide solutions for both car buyers and dealerships within a saturated industry, Brent Lane, Brett Jones and Andrew Moss set their sights on simplifying the entire car buying and selling experience-- and succeeded. Since its recent launch, HeyAuto quickly gained over 750 dealers and thousands of new and used vehicles listed across Canada.

”HeyAuto exists to challenge all pre-existing limits within the online automotive space. The platform streamlines the entire process of buying and selling vehicles by empowering both dealers and car buyers, using leading-edge technology,” said Brent Lane, HeyAuto CEO.

HeyAuto uses AI and machine learning to empower car buyers and dealers through a simplified, modernized way to shop for vehicles—and is already making waves within a multi-billion dollar automotive industry. HeyAuto offers an interactive “vehicle snapshot card” that allows car buyers to view all vehicle information, scroll vehicle photos, share listings, and send direct messages to dealers in a single click: making the entire experience easier than ever.

“The online automotive industry is lightyears behind and all users, not just the buyer, deserve something better. HeyAuto brings this to the table. I knew it was something I couldn't miss out on,“ said Neil Gruninger, HeyAuto investor, Top 40 under 40 winner and Co-founder of Kidoodle.TV.

HeyAuto will use the 1.15 million to propel its growth into a force within the multi-billion dollar online automotive space. For Vivid Theory as a unique product development company, this growth has proven that successful concepts can be brought to commercialization regardless of industry size and gives a new meaning to the company’s motto: you can.

About HeyAuto

Located in Calgary, AB, HeyAuto is Vivid Theory’s newest product that is the fastest-growing auto marketplace in Canada.

HeyAuto is building a trusted car buying experience that puts the control back into the car shopper’s hands. By listing thousands of vehicles from hundreds of dealers, HeyAuto helps car buyers find the best deal on a vehicle that matches their needs and does it with technology never seen before in the automotive industry. Simple. Trusted. Car buying.

About the author
Emily MacKinnon
, Executive Assistant
Originally from Nova Scotia, Emily has spent the last 9 years in sales and customer service. A jack of all trades. She hopes to be able to help educate and get people excited about their next car purchases through her expression in these blogs.

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